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Decisions when interacting in customer-supplier relationships
Guercini, Simone; La Rocca, Antonella; Snehota, Ivan - In: Industrial marketing management : the international … 105 (2022), pp. 380-387
Persistent link: https://www.econbiz.de/10013494059
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Interaction behaviors in business relationships and heuristics : issues for management and research agenda
Guercini, Simone; La Rocca, Antonella; Runfola, Andrea; … - In: Industrial marketing management : the international … 43 (2014) 6, pp. 929-937
Persistent link: https://www.econbiz.de/10010410703
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Heuristics in customer‐supplier interaction
Guercini, Simone; La Rocca, Antonella; Runfola, Andrea; … - In: Industrial marketing management : the international … 48 (2015), pp. 26-37
Persistent link: https://www.econbiz.de/10011345782
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Guest editorial: decision-making and heuristics in business relationships
Guercini, Simone; La Rocca, Antonella; Mouzas, Stefanos - In: Management decision 62 (2024) 11, pp. 3373-3382
Persistent link: https://www.econbiz.de/10015197487