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Social integration and the role of student societies in higher education : an exploratory study in the UK
Gallagher, Damian; Gilmore, Audrey - In: International journal of nonprofit & voluntary sector … 18 (2013) 4, pp. 275-286
Persistent link: https://www.econbiz.de/10010439320
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Is social entrepreneurship an untapped marketing resource? : a commentary on its potential for small sports clubs
Gilmore, Audrey; Gallagher, Damian; O'Dwyer, Michele - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 11-15
Persistent link: https://www.econbiz.de/10008987969
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Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele; Gilmore, Audrey - In: Journal of strategic marketing 27 (2019) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
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Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
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Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 17 (2009) 5, pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
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Innovative marketing in SMEs
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 46-61
Persistent link: https://www.econbiz.de/10009525884