Narrow search
Showing 1 - 4 of 4
Cover Image
Investigating factors that influence on ICT usage in higher education: a descriptive analysis
Iniesta-Bonillo, M. Angeles; Sánchez-Fernández, Raquel; … - In: International review on public and non-profit marketing 10 (2013) 2, pp. 163-174
Persistent link: https://www.econbiz.de/10009761497
Cover Image
Key elements in building relationships in the higher education services context
Schlesinger, Walesska; Cervera, Amparo; Ángeles Iniesta, M. - In: Journal of promotion management : JPM 21 (2015) 4, pp. 475-491
Persistent link: https://www.econbiz.de/10011433489
Cover Image
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
Schlesinger, Walesska; Cervera-Taulet, Amparo; Wymer, Walter - In: Journal of marketing for higher education 33 (2023) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10014286201
Cover Image
Segmenting university graduates on the basis of perceived value, image and identification
Jiménez-Castillo, David; Sánchez-Fernández, Raquel; … - In: International review on public and non-profit marketing 10 (2013) 3, pp. 235-252
Persistent link: https://www.econbiz.de/10010193209