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~subject:"Hochschule"
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Hochschule
Consumer behaviour
22
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Customer satisfaction
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Beziehungsmarketing
17
Relationship marketing
17
Dienstleistungsqualität
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Kundenzufriedenheit
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Großbritannien
12
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Beschwerdemanagement
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Bundling strategy
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Leistungsbündel
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Transformative service research
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B-to-B-Marketing
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Business-to-business marketing
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Zufriedenheit
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Betriebliche Wertschöpfung
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Gruber, Thorsten
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Voss, Roediger
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Fuß, Stefan
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Journal of marketing for higher education
2
Hochschulmarketing
1
International journal of public sector management : IJPSM
1
Journal of business research : JBR
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ECONIS (ZBW)
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1
Academic sell-out : how an obsession with metrics and rankings is damaging academia
Gruber, Thorsten
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 165-177
Persistent link: https://www.econbiz.de/10010442308
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2
Examining student satisfaction with higher education services : using a new measurement tool
Gruber, Thorsten
;
Fuß, Stefan
;
Voss, Roediger
; …
- In:
International journal of public sector management : IJPSM
23
(
2010
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10008652342
Saved in:
3
Understanding the characteristics of effective professors : the student's perspective
Gruber, Thorsten
;
Reppel, Alexander
;
Voss, Roediger
- In:
Journal of marketing for higher education
20
(
2010
)
2
,
pp. 175-190
Persistent link: https://www.econbiz.de/10008859430
Saved in:
4
Hochschulen als Dienstleister brauchen dienstleistungsorientierte Messansätze der Studienzufriedenheit
Voss, Rödiger
;
Gruber, Thorsten
- In:
Hochschulmarketing
,
(pp. 31-62)
.
2009
Persistent link: https://www.econbiz.de/10003839407
Saved in:
5
Service quality in higher education : the role of student expectations
Voss, Roediger
;
Gruber, Thorsten
;
Szmigin, Isabelle
- In:
Journal of business research : JBR
60
(
2007
)
9
,
pp. 949-959
Persistent link: https://www.econbiz.de/10003539000
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