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Brand equity in higher education
Mourad, Maha; Ennew, Christine T.; Kortam, Wael - In: Marketing intelligence & planning 29 (2011) 4, pp. 403-420
Persistent link: https://www.econbiz.de/10009384854
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Branding Islamic studies : exploratory study in the Middle East
Mourad, Maha; Karanshawy, Hatem El - In: Journal of Islamic marketing : JIMA 4 (2013) 2, pp. 150-162
Persistent link: https://www.econbiz.de/10009768488
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Editorial: Marketing for higher education in developing countries : emphases and omissions
Maringe, Felix; Mourad, Maha - In: Journal of marketing for higher education 22 (2012) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10009657720
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The adoption of technological innovations in a B2B context : an empirical study on the higher education industry in Egypt
Hussein, Rania Mohamed Samir; Mourad, Maha - In: The journal of business & industrial marketing 29 (2014) 6, pp. 525-545
Persistent link: https://www.econbiz.de/10010413145
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Promoting case-based learning in business higher education in the Middle East and North Africa region
Becheikh, Nizar; Mourad, Maha; Tolba, Ahmed - In: Journal of management education : the official … 46 (2022) 4, pp. 778-808
Persistent link: https://www.econbiz.de/10013387690