Enhancing cultural awareness and tourist visitations to South Korea and its cultural sites through historical dramas -- Exploring the discrepancy film industrys impact on Destination Marketing in Bulgaria -- Cinematic tourists: forms of authenticity in the consumption of the Moroccan film...

"Tracking tourism patterns and improving travel experiences have been revolutionized by innovative technologies, reshaping how destinations and services cater to travelers. Advanced data analytics, mobile applications, and smart technologies enable a better understanding of tourist behaviors,...

Purpose: The aim of this paper is to study the factors that influence consumer behaviour through brand attachment, in the pet-friendly segment in Portugal. Pet-friendly tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide, urging the complex...