This exploratory research note focuses on the entry modes applied by foreign and domestic hotel chains in Bulgaria. Results reveal that foreign chains put an emphasis on non-equity entry modes (marketing consortium, management contract, franchise), while domestic chains prefer ownership (full or...

Статията разглежда ценовата дискриминация като инструмент за управление на приходите в хотелиерството. Обръща се внимание на ценовата еластичност, ценовите...

This book chapter addresses the decision-making processes that international hotel corporations engage in during their expansion procedures, and focusses on the entry and presence of these corporations in Bulgaria. Our findings show that country- and firm-specific factors play little role in the...

This chapter analyses the heterogeneous and multifaceted nature of hotel chains by developing three partial models, where the chain is presented as a bundle of resources, activities and relationships, which are combined into one integrated model of a hotel chain. Each of the three partial models...

The paper assesses the factors that influence the location of hotel groups' headquarters. The concentration of headquarters in a particular country is modelled by three different variables: share of Hotels 325 ranked hotel groups headquartered in the country, share of hotels in Hotels 325 ranked...

Robots are increasingly discussed in academic literature as well as the popular media since they are becoming more usual in industry. The increased use of robots will meet with practical issues with regards to adoption in industry as well as resistance from customers and those working in the...

Adopting a supply-side perspective, the paper analyses Bulgarian hotel managers’ perceptions of service robots using a convergent mixed methods design. Structured quantitative data were collected from 79 managers using a questionnaire, while interviews were used for the collection of...

The paper examines the host country-specific factors as determinants of hotel chains' market presence in a destination. Three types of hotel chains' market presence are identified – absolute market presence (number of chain affiliated hotels/rooms), relative market presence (share of...

The paper investigates the impact of hotel chains' presence in a destination on their competitiveness through cross-section regression analysis of 116 countries. Results reveal that a destination's competitiveness is positively and significantly influenced by the number of affiliated hotels and...

The paper presents a theoretical framework of online hotel reservation systems' (OHRS) design. The author introduces the value model of an OHRS as a central concept in the OHRS's design process. Several marketing principles of the system's design are presented - ease of use, information...