Ценовата дискриминация като инструмент за управление на приходите в хотела - от теория към практика (Price Discrimination as a Hotel Revenue Management Tool - From Theory to Practice)

Статията разглежда ценовата дискриминация като инструмент за управление на приходите в хотелиерството. Обръща се внимание на ценовата еластичност, ценовите стратегии, ценовите бариери и етичните аспекти на ценообразуването.The paper discusses price discrimination as a revenue management tool in the hotel industry. It deals with price elasticity, pricing strategies and price barriers as well as ethical issues related to pricing

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Year of publication:	2013
Authors:	Ivanov, Stanislav Hristov
Publisher:	[2013]: [S.l.] : SSRN
Subject:	Revenue-Management \| Revenue management \| Hotellerie \| Hotel industry \| Preisdifferenzierung \| Price discrimination \| Preismanagement \| Pricing strategy \| Theorie \| Theory

Extent:	1 Online-Ressource (6 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Proceedings of the "Knowledge - traditions, innovations, perspectives" scientific conference, Bourgas Free University, 14-15 June 2013, Bourgas, Bulgaria, Volume III, pp. 380-385 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2013 erstellt
Other identifiers:	10.2139/ssrn.2049341 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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