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Aggregate consumer ratings and booking intention : the role of brand image
Casado-Díaz, Ana B.; Pérez-Naranjo, Leonor M.; … - In: Service business 11 (2017) 3, pp. 543-562
Persistent link: https://www.econbiz.de/10011736215
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Analyzing hotel efficiency from a regional perspective : the role of environmental determinants
Sellers Rubio, Ricardo; Casado-Díaz, Ana B. - In: International journal of hospitality management 75 (2018), pp. 75-85
Persistent link: https://www.econbiz.de/10011944960
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Predictors of willingness to pay a price premium for hotels' water-saving initiatives
Casado-Díaz, Ana B.; Sellers Rubio, Ricardo; … - In: Journal of travel and tourism marketing 37 (2020) 7, pp. 773-784
Persistent link: https://www.econbiz.de/10012415296
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Brand strategy scope and advertising spending : the more the better?
Sellers Rubio, Ricardo; Calderón-Martínez, Aurora - In: Tourism economics : the business and finance of tourism … 27 (2021) 1, pp. 70-85
Persistent link: https://www.econbiz.de/10012426677
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Segmenting hotel guests' behavior : insights for developing effective water conservation programs
Sancho-Esper, Franco M.; Sellers Rubio, Ricardo; … - 2025
Persistent link: https://www.econbiz.de/10015358249