Narrow search
Showing 1 - 10 of 10
Cover Image
Humor in advertising : a comprehensive analysis
Gulas, Charles S. - 2006
Persistent link: https://www.econbiz.de/10004879736
Cover Image
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal; Weinberger, Marc G.; Gulas, Charles S. - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Cover Image
It's just a joke violence against males in humorous advertising
Gulas, Charles S.; McKeage, Kim; Weinberger, Marc G. - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 109-120
Persistent link: https://www.econbiz.de/10008860323
Cover Image
The rule of culture in advertising humor
Weinberger, Marc G.; Gulas, Charles S.; Weinberger, … - In: Handbook of developments in consumer behaviour, (pp. 83-117). 2012
Persistent link: https://www.econbiz.de/10009569463
Cover Image
It's just a joke : violence against males in humorous advertising
Gulas, Charles S.; McKeage, Kim; Weinberger, Marc G. - In: Advertising and violence : concepts and perspectives, (pp. 45-59). 2015
Persistent link: https://www.econbiz.de/10010498565
Cover Image
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.; Gulas, Charles S.; Weinberger, … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Cover Image
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Cover Image
You must be joking : an introduction to the special issue on the use of humour in advertising
Weinberger, Marc G.; Gulas, Charles S. - In: International journal of advertising : the review of … 38 (2019) 7, pp. 909-910
Persistent link: https://www.econbiz.de/10012200360
Cover Image
The emergence of a half-century of research on humour in advertising : what have we learned? What do we still need to learn?
Weinberger, Marc G.; Gulas, Charles S. - In: International journal of advertising : the review of … 38 (2019) 7, pp. 911-956
Persistent link: https://www.econbiz.de/10012200361
Cover Image
Special issue on humor in advertising
Weinberger, Marc G. (ed.); Gulas, Charles S. (ed.) - 2019
Persistent link: https://www.econbiz.de/10012200499