Obtaining BS 5750 is comparatively easy. It is much harder to identify the factors which contribute to quality. Defines quality in terms of “static quality” which constitutes basic standards, and dynamic quality which is what delights the customer. Suggests action learning as the way to...

Implementing quality initiatives often fail as the quality managers try to adapt the organization to preconceived ideas of the standard rather than developing the standard around the organization. Looks at a new approach to achieving ISO 9000 through action learning.