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Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.; Jain, Varsha - In: Journal of marketing communications 24 (2018) 3, pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
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Exploring luxury brand country of origin impact on purchasing behaviors in India : a conceptual framework
Schultz, Don E.; Jain, Varsha - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 216-236
Persistent link: https://www.econbiz.de/10011471604
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How digital platforms influence luxury purchase behavior in India?
Jain, Varsha; Schultz, Don E. - In: Journal of marketing communications 25 (2019) 1, pp. 41-64
Persistent link: https://www.econbiz.de/10012203260