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Perceived source credibility of social media influencers and consumer attitudes toward brands : an exploration of differences between India and the United States
Nafees, Lubna; Cook, Christy; Nikolov, Atanas; … - In: Contemporary issues in social media marketing, (pp. 326-347). 2025
Persistent link: https://www.econbiz.de/10015358461
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The limits of mimetic isomorphism : emerging market service providers entering triad markets
Widmier, Scott M.; Nikolov, Atanas; Brouthers, Lance Eliot - In: Journal of international marketing 32 (2024) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10014631133