Culture plays an important and complex role in shaping consumer behaviour. This article attempts to appraise the role of culture in determining consumer behaviour of the aboriginal Tripuri tribes. Cultural aspects are measured by three globalization-linked cultural dispositions: cosmopolitanism...

From the very genesis of management education as a formal discipline of study during early nineteenth century, it has undergone many changes in terms of content development, curriculum development and pedagogy. The systems prevailing in India preach the methodology of classroom lecture with...

The primary stakeholders in an education system are teachers, students, and the institutes of higher education. This paper presents the findings of research from the students and teachers of management education and from industry professionals in India. In present research paper the preferred...

Tripura is one of the North Eastern states of India inhabited by 71% rural population and a burgeoning 31% tribal population. The state is skirted by Bangladesh from three sides which suffered due to slow paced industrial development. Further, post 8th November 2016, the news of demonetization...

The paper is studied the association between various demographic factors and ethnocentric tendencies of consumers of Tripura. However the study further divided the consumers in to rural/urban as well as tribal/non-tribal. CETSCALE has used for the study. It is confirmed from the study that...

Growth for firms in India requires more and more penetration into the rural markets as urban markets in India are witnessing stagnation. Generalizing urban consumer research findings to formulate rural market strategies may not pave way for rural penetration. Firms need more and more rural...

Though rural India is the next growth destination for firms, rural-specific marketing research is scarce in literature. Rural marketing strategy for majority firms in India is based on generalized urban findings irrespective of significant differences between rural and urban consumers and their...

This research paper titled ‘Consumer Demographics and Environmental Responsibility: An empirical investigation of the consumers' of Tripura, a state in North-East India' aims to explore the environmental responsibility of the consumers of Tripura and its significance with various demographic...