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Marketing-mix recommendations to manage value growth at P&G Asia-Pacific

Kumar, V.; Fan, Jia; Gulati, Rohit; Venkat, P. - In: Marketing science 28 (2009) 4, pp. 645-655

Persistent link: https://www.econbiz.de/10003884998

Leveraging distribution to maximize firm performance in emerging markets

Kumar, V.; Sunder, Sarang; Sharma, Amalesh - In: Journal of retailing 91 (2015) 4, pp. 627-643

Persistent link: https://www.econbiz.de/10011422447

Commercialization of new technologies in India : an empirical study of perceptions of technology institutions

Kumar, V.; Jain, Pramod Kumar - In: Technovation : the international journal of … 23 (2003) 2, pp. 113-120

Persistent link: https://www.econbiz.de/10015107827

Government expenditure and economic development

Singh, Vinod K. - 1986

Persistent link: https://www.econbiz.de/10000704826

Understanding the feasibility and value of grassroots innovation

Gupta, Shaphali - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 941-965

Persistent link: https://www.econbiz.de/10012301287

Distribution of surplus land and its impact on income, employment and poverty : evidence from Himachal Pradesh

Sharma, H. R.; Sharma, Rakesh Kumar; Kumar, Virender - In: Journal of rural development 25 (2006) 2, pp. 185-204

Persistent link: https://www.econbiz.de/10003368513

The idea of universal basic income in India : an analysis

Kumar, Virender; Kanojia, Shivani - In: Business analyst : a refereed journal of Shri Ram … 38 (2017/2018) 2, pp. 209-226

Persistent link: https://www.econbiz.de/10012213033

An empirical examination of the effect of domestic monetary policy on external commercial borrowings to India

Kumar, Virender; Poonam - In: Eurasian economic review : a journal in applied … 14 (2024) 3, pp. 641-661

Persistent link: https://www.econbiz.de/10015070225

Practice Prize Winner — Creating a Measurable Social Media Marketing Strategy : Increasing the Value and Roi of Intangibles and Tangibles for Hokey Pokey

Kumar, V. - 2013

Hokey Pokey, a popular "super premium" ice cream retailer, has over a dozen outlets based in India. Hokey Pokey offers "customized mix-in" flavors and realizes the importance of social media platforms to connect with its target consumers and create an engaging brand experience. However, with a...

Persistent link: https://www.econbiz.de/10013075794

Evaluating HRM practices for embracing the digital circular economy in Indian manufacturing firms : an analytical study

Singh, Rubee; Joshi, Amit; Raghuveer, Katragadda; … - In: Strategy & leadership 53 (2025) 1, pp. 49-72

Persistent link: https://www.econbiz.de/10015323296