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Factors affecting behavioural intentions to use e-banking services : an extension of TAM in Indian context
Kaur, Balpreet; Sharma, Rishi R. - In: International journal of business and globalisation : IJBG 32 (2022) 4, pp. 414-430
Persistent link: https://www.econbiz.de/10014232645
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Factors influencing the adoption of payment banks in India using an extended TAM
Kaur, Japneet; Kaur, Sawraj; Syan, Amanjot Singh; … - In: Asia-Pacific journal of management research and innovation 16 (2020) 4, pp. 309-321
Persistent link: https://www.econbiz.de/10012586877
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Impact of viral marketing on brand loyalty in the FMCG sector
Mukherjee, Soumya; Das, Mrinal Kanti; Sahi, Anu; Saha, Dipak - In: International journal of business competition and … 8 (2023) 4, pp. 240-261
Persistent link: https://www.econbiz.de/10015064271
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An investigation of Indian Generation Z adoption of the voice-based assistants (VBA)
Dogra, Pallavi; Kaushal, Arun - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 673-696
Persistent link: https://www.econbiz.de/10012549624
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Predictors of Financial Anxiety among Indian population due to COVID-19 : a hierarchical regression analysis
Dogra, Pallavi; Kaushal, Arun - In: Finance India : the quarterly journal of Indian … 36 (2022) 1, pp. 411-437
Persistent link: https://www.econbiz.de/10013349119