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India
Consumer behaviour
29
Konsumentenverhalten
29
China
10
Cultural identity
9
Kulturelle Identität
9
Advertising
8
Marketing management
8
Advertising effects
7
Asia
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Marketing
7
Marketingmanagement
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Werbewirkung
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Asien
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Werbung
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Customer satisfaction
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Einzelhandel
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Islam
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Jugendliche
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Kundenzufriedenheit
5
National culture
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Nationalkultur
5
Religion
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Retail trade
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Sales promotion
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Verkaufsförderung
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Youth
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Food consumption
4
Hong Kong
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Indien
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International marketing
4
Internationales Marketing
4
Islamic finance
4
Islamisches Finanzsystem
4
Lebensmittelkonsum
4
Social values
4
Soziale Werte
4
Beziehungsmarketing
3
Comparison
3
Dienstleistungsqualität
3
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English
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Fam, Kim-Shyan
4
Devi, Karishma Kavita
1
Gazley, Aaron
1
Grohs, Reinhard
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Krisjanous, Jayne
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Naz, Rafia
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Singh, Gurmeet
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
International journal of business and economics
1
Journal of advertising research
1
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ECONIS (ZBW)
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Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim-Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
2
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim-Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
Saved in:
3
Attributes of likeable television commercials in Asia
Fam, Kim-Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
Saved in:
4
Cross-cultural food consumption behavior of consumers in Fiji
Devi, Karishma Kavita
;
Singh, Gurmeet
;
Naz, Rafia
;
Fam, …
- In:
International journal of business and economics
14
(
2015
)
1
,
pp. 105-126
Persistent link: https://www.econbiz.de/10011316489
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