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India's trade with Japan : constraints and opportunities ; a study in trade and investment

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Marketing innovation: a resource‐based view of international and local firms

Gupta, Suraksha; Malhotra, Naresh - In: Marketing Intelligence & Planning 31 (2013) 2, pp. 111-126

Purpose – The purpose of this paper is to conceptualize a model for fostering innovation in marketing by virtue of the competitiveness that is an outcome of the collaboration between international and local firms working together in emerging markets. Design/methodology/approach – The authors...

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Women empowerment : challenges and opportunities for sustainable development goals

Gupta, Suraksha; Wei, Mingxue; Tzempelikos, Nektarios; … - In: Qualitative market research : an international journal 27 (2024) 4, pp. 608-630

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Financial inclusion through digitalisation : economic viability for the bottom of the pyramid (BOP) segment

Gupta, Suraksha; Kanungo, Rama Prasad - In: Journal of business research : JBR 148 (2022), pp. 262-276

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Representation of social issues in cinema with specific reference to Indian cinema : case study of Slumdog Millionaire

Gupta, Shashwat Bhushan; Gupta, Suraksha - In: The marketing review 13 (2013) 3, pp. 271-282

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Marketing innovation : a resource-based view of international and local firms

Gupta, Suraksha; Malhotra, Naresh K. - In: Marketing intelligence & planning 31 (2013) 2, pp. 111-126

Persistent link: https://www.econbiz.de/10009751825

Investigating the implications of business and culture on the behaviour of customers of international firms

Gupta, Suraksha; Navare, Jyoti; Melewar, T. C. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 65-77

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Catalysing innovation for social impact : the role of social enterprises in the Indian sanitation sector

Ramani, Shyama V.; SadreGhazi, Shuan; Gupta, Suraksha - In: Technological forecasting & social change : an … 121 (2017), pp. 216-227

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Financial inclusion through digitalisation of services for well-being

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