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~subject:"Indian consumer behaviour"
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Indian consumer behaviour
Consumer behaviour
13
Konsumentenverhalten
13
Social Web
9
Social web
9
Internet marketing
6
Online-Marketing
6
E-commerce
5
Electronic Commerce
5
Facebook
4
Online retailing
4
Online-Handel
4
Innovation
3
LinkedIn
3
MANOVA
3
Sharing economy
3
Twitter
3
YouTube
3
internet marketing
3
Advertising effects
2
CHAID
2
Decision Tree
2
Economic congruity
2
Environmental consciousness
2
Functional congruity
2
Hedonic congruity
2
Holiday behaviour
2
India
2
Indien
2
Innovation management
2
Innovationsmanagement
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Metaverse
2
Personality psychology
2
Persönlichkeitspsychologie
2
Safety and health congruity
2
Share Economy
2
Social Media
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English
2
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Balakrishnan, Janarthanan
2
Balasubramanian, Senthil Arasu
2
Manickavasagam, Jeevananthan
2
Natarajan, Thamaraiselvan
2
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International journal of business information systems : IJBIS
1
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
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Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
2
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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