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Indien
India
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Consumer behaviour
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Pathak, Govind Swaroop
5
Akansha Singh
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Yadav, Rambalak
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Chauhan, Vikas
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International journal of applied business and economic research
1
International journal of economics and business research : IJEBR
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Journal of management history
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Journal of retailing and consumer services
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Intention to adopt internet banking in an emerging economy : a perspective of Indian youth
Yadav, Rambalak
;
Chauhan, Vikas
;
Pathak, Govind Swaroop
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
4
,
pp. 530-544
Persistent link: https://www.econbiz.de/10011384267
Saved in:
2
Going green : a case study of information technology (IT) sector in India
Yadav, Rambalak
;
Pathak, Govind Swaroop
- In:
International journal of applied business and economic …
13
(
2015
)
1
,
pp. 83-92
Persistent link: https://www.econbiz.de/10011376075
Saved in:
3
First three decades of cause-related marketing : building a deeper understanding through bibliometric analysis
Akansha Singh
;
Pathak, Govind Swaroop
- In:
Journal of management history
29
(
2023
)
4
,
pp. 582-607
Persistent link: https://www.econbiz.de/10014490543
Saved in:
4
The quest for consumer engagement via cause-related marketing : a mixed method study in an emerging economy
Akansha Singh
;
Pathak, Govind Swaroop
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012269059
Saved in:
5
Revisiting marketing strategy in emerging markets : a study of Amazon.com Inc.
Akansha Singh
;
Pathak, Govind Swaroop
- In:
International journal of economics and business …
22
(
2021
)
2/3
,
pp. 113-126
Persistent link: https://www.econbiz.de/10012597953
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