Narrow search
Showing 1 - 7 of 7
Cover Image
The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan; Jayapal, Jegan; Gangadharan, … - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
Cover Image
A modified approach for information systems success in the context of internet banking using structural equation modelling with R : an empirical study from India
Jagannathan, Veeraraghavan; Balasubramanian, Senthilarasu; … - In: International journal of e-business research : an … 12 (2016) 3, pp. 26-43
Persistent link: https://www.econbiz.de/10011537843
Cover Image
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of business information systems : … 20 (2015) 4, pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Cover Image
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan; Arasu Balasubramaniam, Senthil; … - In: Journal of media business studies 15 (2018) 1, pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Cover Image
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Cover Image
Business health characterisation of listed Indian companies using data mining techniques
Balasubramanian, Senthil Arasu; Radhakrishna, G. S.; … - In: International journal of business information systems : … 32 (2019) 3, pp. 324-363
Persistent link: https://www.econbiz.de/10012154571
Cover Image
Towards the shattering of glass ceiling in the Indian banking sector : a comparative analysis among public, private and foreign banks
Lathabhavan, Remya; Balasubramanian, Senthil Arasu; … - In: International journal of services, economics and management 9 (2018) 3/4, pp. 248-271
Persistent link: https://www.econbiz.de/10012035895