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Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia; Plangger, Kirk; Cai, Feng; Campbell, … - In: European journal of marketing 57 (2023) 3, pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
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Diversity in the digital age : how consumers respond to diverse virtual influencers
Ferraro, Carla; Sands, Sean; Zubcevic-Basic, Nives; … - In: International journal of advertising : the review of … 43 (2024) 8, pp. 1342-1365
Persistent link: https://www.econbiz.de/10015194157
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More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.; Farrell, Justine Rapp - In: Business horizons 63 (2020) 4, pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
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Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara; Campbell, Colin L. - In: Journal of advertising 50 (2021) 5, pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
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Unreal influence : leveraging AI in influencer marketing
Sands, Sean; Campbell, Colin L.; Plangger, Kirk; … - In: European journal of marketing 56 (2022) 6, pp. 1721-1747
Persistent link: https://www.econbiz.de/10013351248
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What drives consumers to engage with influencers? : segmenting consumer response to influencers : insights for managing social-media relationships
Farrell, Justine Rapp; Campbell, Colin L.; Sands, Sean - In: Journal of advertising research 62 (2022) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10013186361