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The role of influencer-follower congruence in the relationship between influencer marketing and purchase behaviour
Venciute, Dominyka
;
Mackeviciene, Ieva
;
Kuslys, Marius
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372610
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Trust in influencer marketing : factors influencing followers' perceptions in the Baltic countries
Randers, Maria
;
Correia, Ricardo Fontes
;
Venciute, Dominyka
- In:
The role of brands in an era of over-information
,
(pp. 1-20)
.
2023
Persistent link: https://www.econbiz.de/10014365820
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