The effect of cause-related marketing on the green consumption attitude-behaviour gap in the cosmetics industry
Dominyka Venciute and Migle Kazukauskaite, Ricardo Fontes Correia, Marius Kuslys and Evaldas Vaiciukynas
| Year of publication: |
2023
|
|---|---|
| Authors: | Venciute, Dominyka ; Kazukauskaite, Migle ; Correia, Ricardo Fontes ; Kuslys, Marius ; Vaiciukynas, Evaldas |
| Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 6.2023, 1, p. 22-45
|
| Subject: | Consumption behaviour | Green consumption | Cause-related marketing | Attitude-behaviour gap | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Kosmetikindustrie | Cosmetics industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCMARS-08-2022-0019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014301511