Narrow search
Showing 1 - 6 of 6
Cover Image
The effect of word of mouth on services switching decisions : perceived influence and actual choice
Wangenheim, Florian von - 2002
Persistent link: https://www.econbiz.de/10013441071
Cover Image
Valuation of customers' word of mouth referrals : approach and first result
Bayón, Tomás - 2002
Persistent link: https://www.econbiz.de/10013441072
Cover Image
Understanding the role of the internet in the digital age : a multichannel, multistudy examination
Ackermann, Sebastian - 2012
Persistent link: https://www.econbiz.de/10010201416
Cover Image
Weiterempfehlung und Kundenwert : ein Ansatz zur persönlichen Kommunikation
Wangenheim, Florian von - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001766147
Cover Image
Behavioral consequences of customer-initiated channel migration
Ackermann, Sebastian; Wangenheim, Florian von - In: Journal of service research : JSR 17 (2014) 3, pp. 262-277
Persistent link: https://www.econbiz.de/10010393231
Cover Image
Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian; Anderl, Eva M.; Wangenheim, Florian von - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 285-301
Persistent link: https://www.econbiz.de/10010470961