The dominant models of supply chain management have a strong product orientation, with service supply chain models only starting to appear. The technologies used in existing supply chains generally aim at improving production and logistical operations by increasing their efficiencies and by...

Purpose: This paper reports a general historical and contemporary review of the role of Information and Communications Technology (ICT) within marketing practice as it has developed over the last decade. It also suggests how the academic research agenda should change to be reflective of the...

Global service organizations (GSOs), particularly those that utilize information and communication technology (ICT) at the customer interface, need to find ways of deploying these technologies that deliver both increased efficiency and manageability as well as appropriate support for the...

There is widespread acceptance that information technology (IT) is a central component of business operations and extensively used in marketing. Aligned to this is the belief that marketing is experiencing radical and dynamic changes, many of which are IT driven. Reports a study of 204 Irish...