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Meaning or importance? : E-commerce consumers interest in product features presented in online offerings : the role of self-relevance and information processing
Trzebiński, Wojciech; Marciniak, Beata - In: Journal of internet commerce 22 (2023) 2, pp. 224-243
Persistent link: https://www.econbiz.de/10014288100
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Is it better to communicate product information abstractly or concretely? : the role of consumer product expertise and shopping-stage mindset
Trzebinski, Wojciech; Gaczek, Piotr; Marciniak, Beata - In: The journal of product & brand management 32 (2023) 2, pp. 273-285
Persistent link: https://www.econbiz.de/10013552956