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Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
2
Strategies for diffusing innovations
Zaltman, Gerald
- In:
Marketing analysis for societal problems
,
(pp. 78-100)
.
1974
Persistent link: https://www.econbiz.de/10003028453
Saved in:
3
Innovations and organizations
Zaltman, Gerald
;
Duncan, Robert
;
Holbek, Jonny
-
1973
Persistent link: https://www.econbiz.de/10004758701
Saved in:
4
Innovations and organizations
Zaltman, Gerald
;
Duncan, Robert Edward
;
Holbek, Jonny
-
1973
Persistent link: https://www.econbiz.de/10000050136
Saved in:
5
Strategies for planned change
Zaltman, Gerald
;
Luce, R. Duncan
-
1977
Persistent link: https://www.econbiz.de/10000055225
Saved in:
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