Currently, the global market for subscription services is facing a crisis of approaching saturation, prompting increased attention to the Asia-Pacific region. Meanwhile, digital content subscription services in Japan are late in the game but are on a continuous upward trend, indicating...

Purpose – The purpose of this paper is to investigate the relationship between knowledge acquisition, dissemination, and innovation and new product creativity and to identify different hidden patterns in which knowledge acquisition, dissemination, and innovation affect new product creativity....