//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Innovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand Awareness Effects on Con...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Innovation
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
15
Markenführung
15
Brand
13
Markenartikel
13
Beziehungsmarketing
10
Relationship marketing
10
Advertising effects
9
Brand image
9
Werbewirkung
9
Markenimage
8
Advertising
7
Marketing management
7
Marketingmanagement
7
Werbung
7
Market research
4
Marketing
4
Marktforschung
4
Theorie
4
Theory
4
B-to-B-Marketing
3
Brand loyalty
3
Business-to-business marketing
3
Customer value
3
Kundenwert
3
Markentreue
3
Personality psychology
3
Persönlichkeitspsychologie
3
Betriebliche Wertschöpfung
2
Brand extensions
2
Customer integration
2
Empirical method
2
Empirische Methode
2
Fernsehwerbung
2
Großbritannien
2
Haarkosmetik
2
Hair care product
2
Internet marketing
2
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
MacDonald, Emma K.
2
Watson, Rosina
2
Wilson, Hugh
2
Published in...
All
Journal of business research : JBR
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Engagement logics : how partners for sustainability-oriented innovation manage differences between organizational logics
Watson, Rosina
;
Wilson, Hugh
;
MacDonald, Emma K.
- In:
The journal of product innovation management : an …
42
(
2025
)
2
,
pp. 310-337
Persistent link: https://www.econbiz.de/10015373435
Saved in:
2
Business-nonprofit engagement in sustainability-oriented innovation : what works for whom and why?
Watson, Rosina
;
Wilson, Hugh
;
MacDonald, Emma K.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 87-98
Persistent link: https://www.econbiz.de/10012416934
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->