Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic...

Cover -- Half Title -- Title Page -- Copyright Page -- Table of contents -- Preface -- Part Titles and Overviews -- Part I Product Planning at the Business Unit Level -- 1 Innovation and Product Planning -- Definition of Product Planning -- Roles of Product Planning -- Product, Service, or Both...