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~subject:"Innovation"
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Innovation
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research : JSR
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
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Does listening to customers hurt product innovation?
Kohli, Ajay Kumar
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 67-75)
.
2007
Persistent link: https://www.econbiz.de/10003531827
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2
Getting smart : learning from technology-empowered frontline interactions
Marinova, Detelina
;
Ruyter, Ko de
;
Huang, Ming-Hui
; …
- In:
Journal of service research : JSR
20
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011647479
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3
Driving markets : a typology and a seven-step approach
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
;
Sahrin, Shikhar
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 142-151
Persistent link: https://www.econbiz.de/10012422203
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