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~subject:"Innovation"
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Innovation
Theorie
106
Theory
106
Consumer behaviour
52
Konsumentenverhalten
52
USA
43
Marketing
41
United States
41
Marketing management
37
Marketingmanagement
37
Management
26
Beziehungsmarketing
23
Relationship marketing
23
Welt
22
World
22
Corporate Governance
20
Corporate governance
20
India
20
Indien
20
Innovation management
19
Innovationsmanagement
19
Marktforschung
19
E-commerce
18
Einzelhandel
18
Electronic Commerce
18
Marketingtheorie
18
Retail trade
18
B-to-B-Marketing
17
Business-to-business marketing
17
Marketing theory
17
Market research
16
Productivity
16
Produktivität
16
Advertising
15
Online retailing
15
Online-Handel
15
Werbung
15
Firm performance
14
Großbritannien
14
Inflation
14
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5
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5
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Article
26
Book / Working Paper
6
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Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
3
Book section
3
Arbeitspapier
1
Graue Literatur
1
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1
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1
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Language
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English
30
Undetermined
2
Author
All
Shankar, Venkatesh
17
Lilien, Gary L.
11
Choffray, Jean-Marie
3
Dotzel, Thomas
2
Hanson, Nicole
2
Kushwaha, Tarun
2
Morrison, Pamela D.
2
Narang, Unnati
2
Roberts, John H.
2
Sorescu, Alina
2
Yoon, Eunsang
2
Bayus, Barry L.
1
Bull, J. S.
1
Douglass, Tom
1
Eliashberg, Jehoshua
1
Golmohammadi, Alireza
1
Grewal, Rajdeep
1
Griffin, Abbie
1
Hennessey, John
1
Josephson, Brett W.
1
Kalaignanam, Kartik
1
Kalyanam, Kirthi
1
Keeney, Ralph L.
1
Lam, Shun Yin
1
Mallapragada, Girish
1
Meyer, Jeffrey
1
Midgley, David F.
1
Milgrom, Paul
1
Narayanan, Sridhar
1
Qian, Yingyi
1
Rao, Vithala R.
1
Roberts, John
1
Roberts, John M.
1
Setia, Pankaj
1
Spanjol, Jelena
1
Srinivasan, Raji
1
Tirunillai, Seshadri
1
Urban, Glen L.
1
Varadarajan, Rajan
1
Waddoups, Rand
1
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Published in...
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Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Mays Business School Research Paper
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Advances in business marketing : a research annual
1
Handbook of technology and innovation management
1
Industrial marketing : a German-American perspective ; with 29 tables
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation and strategy
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
Report / Marketing Science Institute
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Review of marketing research
1
Stanford University Graduate School of Business research paper
1
Technological forecasting & social change : an international journal
1
Technological innovation : oversights and foresights
1
The American economic review
1
The SAGE handbook of international marketing
1
The agile enterprise : reinventing your organization for success in an on-demand world
1
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ECONIS (ZBW)
32
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1
Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
Roberts, John H.
- In:
Management science : journal of the Institute for …
34
(
1988
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10001057279
Saved in:
2
The nature of lead users and measurement of leading edge status
Morrison, Pamela D.
;
Roberts, John H.
;
Midgley, David F.
- In:
Research policy : policy, management and economic …
33
(
2004
)
2
,
pp. 351-362
Persistent link: https://www.econbiz.de/10001967280
Saved in:
3
A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie
- In:
Industrial marketing management : the international …
15
(
1986
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
Saved in:
4
Characteristics of the industrial distributor's innovation activities : an exploratory study
Yoon, Eunsang
- In:
The journal of product innovation management : an …
5
(
1988
)
3
,
pp. 227-240
Persistent link: https://www.econbiz.de/10001071316
Saved in:
5
New industrial product design and evaluation using multiattribute value analysis
Keeney, Ralph L.
- In:
The journal of product innovation management : an …
4
(
1987
)
3
,
pp. 185-198
Persistent link: https://www.econbiz.de/10001045972
Saved in:
6
New industrial product performance : models and empirical analysis
Choffray, Jean-Marie
- In:
Advances in business marketing : a research annual
3
(
1988
),
pp. 49-77
Persistent link: https://www.econbiz.de/10001089391
Saved in:
7
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Saved in:
8
User-generated open source products : founder's social capital and time to product release
Mallapragada, Girish
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Marketing science
31
(
2012
)
3
,
pp. 474-492
Persistent link: https://www.econbiz.de/10009562947
Saved in:
9
Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua
;
Lilien, Gary L.
;
Rao, Vithala R.
- In:
Technological innovation : oversights and foresights
,
(pp. 214-230)
.
2008
Persistent link: https://www.econbiz.de/10003758354
Saved in:
10
Marketing spending for new product introduction : entrant strategy and incumbent response
Shankar, Venkatesh
-
1998
Persistent link: https://www.econbiz.de/10001355069
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