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~subject:"Innovation"
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Innovation
Consumer behaviour
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Lieferkette
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Customer satisfaction
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Einzelhandel
4
Integration
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supply chain management
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Butler, Timothy D.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing theory and practice
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ECONIS (ZBW)
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Differential mediating effects of radical and incremental innovation on market orientation-performance relationship : a meta-analysis
Chang, Woojung
;
Franke, George R.
;
Butler, Timothy D.
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010392231
Saved in:
2
Integration, knowledge creation and B2B governance : the role of resource hierarchies in financial performance
Adams, Frank G.
;
Graham, Kenneth W.
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 179-191
Persistent link: https://www.econbiz.de/10011730163
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