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On the general structure of sprinter-type macro-flow models
Nijkamp, Willem G.; Leeflang, Peter - 1985
Persistent link: https://www.econbiz.de/10000708341
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Sprinter-type macro-flow models
Nijkamp, Willem G.; Leeflang, Peter
Persistent link: https://www.econbiz.de/10000724812
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Specification of simplified versions of a new product evaluation model
Nijkamp, Willem G.; Leeflang, Peter - 1980
Persistent link: https://www.econbiz.de/10002575153
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Absorbing integration : empirical evidence on the mediating role of absorptive capacity between functional-/cross-functional integration and innovation performance
Hausberg, J. Piet; Leeflang, Peter - In: International journal of innovation management 23 (2019) 6, pp. 1950056-1-37
Persistent link: https://www.econbiz.de/10012098630
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Absorbing integration : empirical evidence on the mediating role of absorptive capacity between functional-/cross-functional integration and innovation performance
Hausberg, J. Piet; Leeflang, Peter - In: Managing knowledge, absorptive capacity and innovation, (pp. 437-473). 2021
Persistent link: https://www.econbiz.de/10012596600
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Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van; Risselada, Hans; Verhoef, Peter C. - In: Journal of business research : JBR 137 (2021), pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
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Explaining behavioural intentions toward co-branded products
Helmig, Bernd; Huber, Jan-Alexander; Leeflang, Peter - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 285-304
Persistent link: https://www.econbiz.de/10003459036