Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Innovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Measuring consumer-based brand...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Innovation
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
19
Markenführung
17
Brand
12
Markenartikel
12
Marketing management
10
Marketingmanagement
10
Brand image
9
Markenimage
8
Neuseeland
8
New Zealand
8
Relationship marketing
7
Sponsorship
7
B-to-B-Marketing
6
Business-to-business marketing
6
Australia
5
Brands
5
Business‐to‐business marketing
5
Sport
5
Animals
4
Australien
4
Beziehungsmarketing
4
Co-creation
4
Corporate culture
4
Credibility
4
Customer integration
4
Glaubwürdigkeit
4
Innovation management
4
Innovationsmanagement
4
Kundenintegration
4
Social media
4
Sportmarketing
4
Sports
4
Sports marketing
4
Tiere
4
Unternehmenskultur
4
Business network
3
Commitment
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Beverland, Michael B.
4
Cankurtaran, Pinar
2
Farrelly, Francis J.
1
Micheli, Pietro
1
Wilner, Sarah J. S.
1
Published in...
All
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
1
Technovation : an international journal of technical innovation and entrepreneurship
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Keeping it real : the seven secrets of authentic brands
Beverland, Michael B.
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 477-492)
.
2012
Persistent link: https://www.econbiz.de/10010220152
Saved in:
2
Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
3
Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar
;
Beverland, Michael B.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
Saved in:
4
Defining design orientation : a field-based discovery approach
Cankurtaran, Pinar
;
Beverland, Michael B.
;
Farrelly, …
- In:
Technovation : an international journal of technical …
131
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014492273
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
