Purpose – The purpose of this article is to integrate existing theoretical explanations for innovation diffusion across the disciplines of marketing, innovation and sociology research. Design/methodology/approach – Literature reviews and historical case analysis were used to support an...

Purpose – The purpose of this paper is to explain the emergence and existence of retro-industries. The paper proposes using a multidisciplinary approach to define the concept of retro-industries and to identify its specificities. Design/methodology/approach – Literature reviews in marketing...

Purpose – This paper seeks to contribute to the literature about the resistance to industry technological change in old technology‐based communities of practice. Design/methodology/approach – The paper reports an explanatory case study in order to achieve this purpose: the resistance to...

The paper deals with the problem of how firms can innovate by exploiting strategic­ally both the change of technologies satisfying similar needs over time and the lag­gardness of some groups of users in adopting newer ones. This paper proposes a R&D approach based on the past. The integration...