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Guest editorial: understanding marketing innovativeness in Asia : a research agenda
Abosag, Ibrahim; Brennan, Ross - In: Asian business & management 16 (2017) 4/5, pp. 212-225
Persistent link: https://www.econbiz.de/10011815922
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Innovation in key account management : identification of research trends and knowledge gaps
Lautenschlager, Christian; Tzempelikos, Nektarios - In: Journal of business-to-business marketing 28 (2021) 2, pp. 149-167
Persistent link: https://www.econbiz.de/10012623619
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Innovation in business-to-business marketing : preface
Tzempelikos, Nektarios; Kooli, Kaouther; Lichtenthal, … - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 229-232
Persistent link: https://www.econbiz.de/10012196297
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Towards an integration of corporate foresight in key account management
Lautenschlager, Christian; Tzempelikos, Nektarios - In: Industrial marketing management : the international … 120 (2024), pp. 90-99
Persistent link: https://www.econbiz.de/10015116904