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The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users

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Persistent link: https://www.econbiz.de/10009782922

The role of imagination-focused visualization on new product evaluation

Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 46-55

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New product ideas screening decision with approximate evaluations : optimization approach

Smimou, Kamal; Bhatt, Suresh Kumar; Dahl, Darren W. - In: Fuzzy economic review : the review of the International … 10 (2005) 2, pp. 45-60

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Why and when consumers prefer products of user-driven firms : a social identification account

Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988

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Successfully communicating a cocreated innovation

Wang, Helen Si; Noble, Charles H.; Dahl, Darren W.; … - In: Journal of marketing 83 (2019) 4, pp. 38-57

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Constraining ideas : how seeing ideas of others harms creativity in open innovation

Hofstetter, Reto; Dahl, Darren W.; Aryobsei, Suleiman; … - In: Journal of marketing research 58 (2021) 1, pp. 95-114

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The Role of Imagination-Focused Visualization on New Product Evaluation

Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - 2012

In this research, the authors examine the impact of imagination-focused visualization on the evaluation of really new products (RNPs) - that is, products that provide novel benefits but involve high learning costs. They compare imagination-focused visualization with memory-focused visualization...

Persistent link: https://www.econbiz.de/10014191848