São Paulo is considered the most important financial center in Latin America and hosts one of the most respectful universities in Brazil: the University of São Paulo (USP). In spite of having the potential to be a leader in technological innovation and startup output, this ecosystem has not...

'Frenkel and Maital provide a ground-breaking deeply-delving study of innovation systems, offering guidance for decision-making practitioners that links theory with case-based learning opportunities.'--Michael Radnor, Chairman and co-founder, Global Advanced Technology Innovation Consortium...

Managing New Product Development and Innovation provides a new approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies. The volume...