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~subject:"Innovation"
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Innovation
Consumer behaviour
53
Konsumentenverhalten
52
Brand management
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Markenführung
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Markenartikel
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USA
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Familie
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Kundenintegration
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Retail trade
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Service-dominant logic
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Schau, Hope Jensen
3
Akaka, Melissa Archpru
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Kozinets, Robert V.
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Luri, Ignacio
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Vargo, Stephen L.
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Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service management
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ECONIS (ZBW)
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The wisdom of consumer crowds : collective innovation in the age of networked marketing
Kozinets, Robert V.
;
Hemetsberger, Andrea
;
Schau, Hope …
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
4
,
pp. 339-354
Persistent link: https://www.econbiz.de/10003784251
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2
Organizational resiliency through practice innovation : forced brand evolution in a prolonged exogenous service ecosystem disruption
Schau, Hope Jensen
;
Luri, Ignacio
;
Akaka, Melissa Archpru
- In:
Journal of service management
36
(
2025
)
2
,
pp. 241-269
Persistent link: https://www.econbiz.de/10015401092
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3
Practice diffusion
Akaka, Melissa Archpru
;
Schau, Hope Jensen
;
Vargo, …
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
6
,
pp. 939-969
Persistent link: https://www.econbiz.de/10013187931
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