Purpose – The purpose of this empirical research is to study the main factors affecting the green brand preference in the telecom industry in Egypt as an example of an emerging innovative market. Design/methodology/approach – The researchers develop a conceptual framework highlighting the...

Purpose – This paper aims to examine the factors that affect the adoption of technological innovations in a service industry, like the higher education industry. Specifically, the use of Web-based technology (WEBCT/blackboard) by faculty and administrators in universities in Egypt in the...

Purpose – This paper seeks to investigate students' adoption of an open access online education service in higher education and their perceptions of its attributes as an innovation in an emerging market. Design/methodology/approach – Given the exploratory nature of the research a two‐phase...

Purpose – Based on customer value-based and social exchange theories, the purpose of this paper is to hypothesize and examine the relationships between salespeople entrepreneurial behaviors (innovativeness, proactiveness, and risk taking) and customer trust in, satisfaction with and commitment...