1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives -- 3. 'If a picture paint a thousand words' : reaching beyond the traditional for alternative insights -- 4. Qualitative methodologies for enterprise research. -- 5. Quantitative...

"Through careful investigation into the role of eco-innovation as a catalysing factor in the societal transition towards sustainability, this Handbook proposes more appropriate measures of innovation as a driver of change. It examines innovation from various perspectives, including labour,...

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"Providing nuanced insight into key areas of innovation studies, this erudite second edition acknowledges the significance of innovation within the informal economy. It contributes to the broader scholarly discourse on innovation indicators and measurement, exploring the nature and rate of...