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Analyzing the Effects of Brand Innovativeness on Attitude towards the Brand Considering the Moderating Role of Consumer Innovativeness with a Case Study in Students of University of Isfahan

Sanayei, Ali; Shahin, Arash; Taherfar, Ahsan - In: International Journal of Academic Research in … 3 (2013) 3, pp. 290-297

As Ouellet (2006) noted, Introduction of really new products by organizations is not a risk-free strategy for companies, some having less success at it than others. Factors such as changing consumer behavior towards really new products based on segments of adopters, product-related issues (e.g....

Persistent link: https://www.econbiz.de/10010706173

Improving international brand performance : the implications of marketing capabilities, brand orientation and customer value cocreation

Ganji, Seyedeh Fatemeh Ghasempour; Kazemi, Ali - In: The journal of product & brand management 33 (2024) 8, pp. 1088-1100

Persistent link: https://www.econbiz.de/10015173305

Investigating the impact of innovation on organisational performance given the mediating role of organisational culture and the moderating role of market demand

Ghalamkari, Shermineh; Kazemi, Ali; Barzoki, Ali Shaemi; … - In: International journal of business innovation and … 26 (2021) 1, pp. 110-125

Persistent link: https://www.econbiz.de/10012669140

How external network and innovation affect the link between export orientations and export performance?

Kazemi, Ali; Ganji, Seyedeh Fatemeh Ghasempour; … - In: Review of international business and strategy 33 (2022) 5, pp. 786-809

Persistent link: https://www.econbiz.de/10014422550

Innovation capabilities, innovation strategies and export performance: the moderating impact of corporate social responsibility

Kazemi, Ali; Ghasempour Ganji, Seyedeh Fatemeh; Na'ami, … - In: Social Responsibility Journal 20 (2023) 2, pp. 363-382

Purpose This paper aims to investigate the link between internal capabilities, innovation strategies and export performance (EP), considering the corporate social responsibility (CSR) principle as a moderator. Design/methodology/approach The statistical population of the current study is the...

Persistent link: https://www.econbiz.de/10015356405