Purpose – The purpose of this paper is to explain the emergence and existence of retro-industries. The paper proposes using a multidisciplinary approach to define the concept of retro-industries and to identify its specificities. Design/methodology/approach – Literature reviews in marketing...

Innovation is a key concept in the analysis of industries. Numerous studies analysed the link between industry and innovation. Cross-sectional and longitudinal studies analyse the benefits of innovation within and between industries. Previous works largely emphasized the fundamental role of...