Purpose – The authors, leading authorities on global innovation, warn that Western companies targeting emerging markets to help drive growth will likely find that the traditional strategy of global localization will prove inadequate. An alternative is their new concept of reverse innovation...

Organizations struggle when trying to manage an existing business and a related new strategic experiment simultaneously.The new venture must forget much of what has helped the corporation become successful but must borrow its resources at the same time.Case studies of ten companies conducted by...