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Increasing concerns regarding environment and sustainability drive firms to devote resources to green product development to satisfy customers’ preference and gain competitive advantage. Organizations require an effective learning orientation along with a market-based orientation in order to...
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This study investigates how a professional service provider’s external integration with global clients and internal integration across various functional units impact its innovation and performance under various external environmental uncertainties. Drawing on the theory of organisational...
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Business managers have been investing more and more on green product innovation to deal with the increasing concerns regarding the potential negative environmental impacts from various business activities. Green product innovation has been extensively studies in the literature theoretically and...
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Developing green products and improving green production processes are important in increasing environmental performance and sustainability. The sophisticated processes involved in green innovations is a learning curve and a complex journey that many companies engaged in green operations must...
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