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Case based models of the relationship between consumer resistance to innovation and customer churn

Sun, Yang - In: Journal of retailing and consumer services 61 (2021), pp. 1-6

Persistent link: https://www.econbiz.de/10012581887

Assessing the institutions-innovation channel within the inequality-growth nexus

Sun, Yang; Easaw, Joshy Z.; Logothetis, Vassilis - 2023

The present paper assesses the interactions between innovation and economic institutions within the context of the inequality-growth nexus. By carrying out fixed effects estimations on a cross-country panel, we find that both institutional quality and innovations improve economic growth at the...

Persistent link: https://www.econbiz.de/10014434530

The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation

Sun, Yang; Ding, Wenmei; Wang, Xuhui; Ren, Xiaoxue; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 12, pp. 3427-3445

Persistent link: https://www.econbiz.de/10015211018

Product innovation and sustainable marketing : effects on consumer innovativeness

Sun, Yang; Weng, Chen; Liao, Zhongju - In: Technology analysis & strategic management 31 (2019) 7, pp. 765-775

Persistent link: https://www.econbiz.de/10012208616

The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty

Sun, Yang; Ding, Wenmei; Weng, Chen; Cheah, Isaac; Cai, … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1849-1863

Persistent link: https://www.econbiz.de/10013391140

Can corporate background characteristics predict environmental innovation? : evidence from a meta-analysis

Liao, Zhongju; Liu, Xiaodie; Sun, Yang - In: European management journal 41 (2023) 6, pp. 1047-1055

Persistent link: https://www.econbiz.de/10014485442

Strategy and execution of innovation and entrepreneurship

Zhou, Ming; Sun, Yang - In: International journal of innovation and technology … 13 (2016) 3, pp. 1-3

Persistent link: https://www.econbiz.de/10011525627

Special issue on strategy and execution of innovation and entrepreneurship

Zhou, Ming (ed.); Sun, Yang (ed.) - 2016

Persistent link: https://www.econbiz.de/10011525766

"Good" companies launch more new products

Luo, Xueming; Du, Shuili - In: Harvard business review : HBR 90 (2012) 4, pp. 28

Persistent link: https://www.econbiz.de/10009537559

Guest editors introduction to the special issue on service and manufacturing innovations in e-business platforms

Lai, Fujun; Luo, Xin - In: Electronic commerce research 16 (2016) 2, pp. 143-144

Persistent link: https://www.econbiz.de/10011527492