This article reviews three types of innovation which contribute to organic business development: product innovation, process innovation and market innovation. It argues that market innovation ‐ defined as improving the mix of target markets and how these are served ‐ provides a powerful...

Provides a review and ready reference to recent writings on new service development (NSD), especially for the financial services sector. Discusses the types of new service development, the purposes served by them and the processes. Refers to the key activities of NSD and measures its success. An...

Companies under threat can call upon three main types of innovation. First, market innovation – improving the mix of markets served. Second, product innovation – improving the mix of products offered. Third, process innovation – improving the mix and efficiency of internal operations. All...