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Drivers and performance outcomes of innovativeness : an empirical study
Kyrgidou, Lida P.; Spyropoulou, Stavroula - In: British journal of management : BJM 24 (2013) 3, pp. 281-298
Persistent link: https://www.econbiz.de/10010125896
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Customer-based execution strategy in a global digital economy
Petersen, J. Andrew; Paulich, Brianna JeeWon; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
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New product development process execution, integration mechanisms, capabilities and outcomes : evidence from Chinese high-technology ventures
Robson, Matthew J.; Chuang, Fu-Mei; Morgan, Robert E.; … - In: British journal of management 34 (2023) 4, pp. 2036-2056
Persistent link: https://www.econbiz.de/10014431422
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Realizing product-market advantage in high-technology international new ventures : the mediating role of ambidextrous innovation
Hughes, Matthew; Martin, Silvia L.; Morgan, Robert E.; … - In: Journal of international marketing 18 (2010) 4, pp. 1-21
Persistent link: https://www.econbiz.de/10008773330
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Customer and competitor insights, new product development competence, and new product creativity : differential, integrative, and substitution effects
Chuang, Fu-Mei; Morgan, Robert E.; Robson, Matthew J. - In: The journal of product innovation management : an … 32 (2015) 2, pp. 175-182
Persistent link: https://www.econbiz.de/10010511324
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When customer involvement hinders/promotes product innovation performance : the concurrent effect of relationship quality and role ambiguity
Najafi-Tavani, Saeed; Zaefarian, Ghasem; Robson, Matthew J. - In: Journal of business research : JBR 145 (2022), pp. 130-143
Persistent link: https://www.econbiz.de/10013197888